Anti-Spam Law Starts July 1, What Will It Mean?

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It may be a whole new world after July 1st and what is delivered to your inbox. On July 1st, Canada’s new anti-spam law comes into effect. All businesses in Canada will need recipient consent before sending commercial electronic messages (CEMs) which include email and text message communications.

The new federal law will affect anyone who makes use of commercial electronic messages, is involved with the alteration of transmission data, or produces or installs computer programs needs to be aware of this law says the Government of Canada website. The new Act will drastically change how commercial and non-profit entities engage electronically with their customers and others.

To bring businesses and individuals up to speed on how the new law will work, the Sault Ste. Marie Chamber of Commerce will be holding a Business Breakfast on Wednesday, May 28 from 9am to noon.

Keynote speakers lawyer J. Paul R. Cassan and Student-At-Law Tim Harmar of Wishart Law Firm LLP will be giving a thorough look at the new legislation and how it will affect local businesses and non-profit organizations. The speakers have spent several months preparing and going through the new legislation to learn the ins and outs of compliance for commercial entities and their communication with customers. Extensive penalties can result for businesses violating CASL” said in a Chamber release.

The breakfast will be held at the Waterfront Hotel & Conference Centre (208 St. Mary’s River Drive) with registration beginning at 8:15 AM.

Cost to attend is $19.95 + HST/person for Chamber members or $24.95 + HST/person for non-members. This includes your continental breakfast.

Those interested are asked to contact John Offidani at the Sault Ste. Marie Chamber office at 705-949-7152 to reserve your seat.