It started out as a gag but auctioning off a box of Kraft dinner for charity has the attention of Kraft Canada.
James Scott a co-organizer of the third annual Toystock said as of Tuesday the box of Kraft dinner has had a $200 bid and it could keep climbing with additional donations to the annual music festival with proceeds to the Christmas Cheer Fund.
Scott posted the ad on a local auction website, Sault Buy Weekly and thanks to social media, the idea went viral very quickly. So far Scott estimates the total to exceed $1,300 including the winning bid.
Kraft Canada contacted Scott Monday and made their own donation after hearing of the cause. Kraft is donating $1,000 worth of Kraft Dinner to Christmas Cheer on behalf of the Toystock organizers.
Toystock originated by Maxx Entertainment owner, Greg Simpson. “All the money raised goes directly to Christmas Cheer, everyone is a volunteer, all the musicians, the sound guy, everyone” Simpson said. “It’s about giving back to the community and getting younger musicians involved”
A line-up of local talent will take to the stage on November 30th at the Canadian nightclub on Pim Street.
Entertainment from ten bands from 12 noon to 11pm will feature Mike Case’s Junior All Stars, Lorrie Bolduk,
The Pixo Control, Thin Ice, Dominea, Lucky 13, Mourning Wood, Mannapool,
Stumpy Coldwater Trio and Bone Yard.
Admission to the event is by donation of a new or slightly used toy, a nonperishable food item, or a monetary donation. All of the proceeds from the event will be going to help kids and families who are less fortunate at
Christmas. The Stuff-A-Bus will be on site to transport all the goodies to the Christmas Cheer Depot!
This is a family event so “please bring the children!” said Simpson, “Santa and Mrs. Claus as well as some of his helpers will be there for a visit and will be available for photos”
Local business have donated prizes to be given away throughout the event!
There will be food and drinks for purchase provided by the Canadian all day as well.