Help the Sault secure the 2017 Brier

A number of community groups have partnered together and are now seriously considering making a bid at the 2017 Tim Hortons Brier. To help Sault Ste. Marie secure Canada’s National Men’s Curling Championship, the bid committee has launched a ticket drive and is encouraging citizens and area businesses to make $50 deposits. To make an online deposit, or to learn more, please visit Deposits can also be made in-person at the Essar Centre box office.
By making a deposit, individuals are guaranteed an opportunity to purchase weeklong tickets for the 2017 Tim Hortons Brier, should the community be successful in its bid. If unsuccessful, the deposit is 100% refundable. Ticket revenue is a key component to the event’s stability. Essentially, the more ticket deposits received, the more it will show the Canadian Curling Association of Sault Ste. Marie’s commitment to hosting the bonspiel.
“As the Mayor of Sault Ste. Marie, I can tell you we would be honoured and thrilled to bid for and hopefully host the Tim Hortons Brier in 2017,” said Mayor Christian Provenzano. “We last hosted the Brier in 1990, and it was an incredibly successful event, with 18 consecutive sellout crowds and close to 77,000 tickets sold. With our very own Olympic Gold Medalists and past Brier champions, Team Jacobs, helping us promote the bid, I think there is a real opportunity to bring the Brier back to our city. I encourage our residents to help make this ticket drive successful by putting their refundable deposits down.”
The community’s 2017 Tim Hortons Brier bid committee consists of Tourism Sault Ste. Marie, the Soo Curlers Association, Tarentorus Sports Club and City of Sault Ste. Marie. The group has a very successful track record in planning, organizing and hosting premier curling events, including the 2014 Pinty’s Grand Slam of Curling, 2012 Northern Ontario Men’s Provincial Curling Championship, 2010 Scotties Tournament of Hearts, 2008 M&M’s Canadian Junior Curling Championships, and the 1990 Labatt Brier.
“With our solid volunteer base, the curling community in Sault Ste. Marie has shown that it will bend over backwards to make any major bonspiel held here nothing short of a complete success,” said curling veteran Tom Coulterman, a member of the Soo Curlers Association and head coach of Team Jacobs. “We’re happy to partner with Tourism Sault Ste. Marie, the Tarentorus Sports Club and City of Sault Ste. Marie to explore the opportunity of hosting the 2017 Tim Hortons Brier.”
As Sault Ste. Marie has a solid history of hosting major curling and other events, and with the recent success of local club Team Jacobs on the national and international stage, the bid committee feels that it’s a perfect time to go after the Tim Hortons Brier. And given the economic impact and national marketing opportunities that such an event would bring, securing the bonspiel in 2017 would be a win-win for the Sault’s economy, area curling enthusiasts and the entire community.
“Along with our private sector partners, we are fully supportive of making a bid to host this iconic event in our city,” said Ian McMillan, Executive Director of Tourism Sault Ste. Marie, a division of the Economic Development Corporation. “Collectively, the tourism industry is committed to continue identifying major events that will bring significant numbers of visitors and visitor spending to our community. The 2017 Tim Hortons Brier is a prime example, and we hope to be in a position to make a successful bid in the near future.”