Northern Ontario Business Case Competition

Bruce Croxon Was a dragon on CBC's Dragon's Den
Business Administration students from across Northern Ontario will be put to the test in Algoma University’s 9th Annual Northern Ontario Case Competition on March 26th and 27th at Algoma’s Water Tower Inn & Suites. The students will be joined and judged by host of CBC’s Under the Influence Terry O’Reilly, and former Dragon on CBC’s Dragons’ Den, Bruce Croxon.
 host of CBC’s Under the Influence Terry O’Reilly
host of CBC’s Under the Influence Terry O’Reilly

The Northern Ontario Case Competition is part of Algoma University’s Business Strategy and Policy course, and requires students from Northern Ontario to develop a thorough strategy and solution to an unknown business case. Working in teams, with minimal tools and no Internet or access to electronics, students are given three hours to develop their solution, before presenting their final ideas to a panel of experts, comprised of Sault Ste. Marie and area business professionals. Panel experts are invited to voice their comments, concerns, or questions to students.

“The Business Case Competition is the best way for students to finish off their career at Algoma University,” says Algoma University’s Business and Economics Professor Catherine Denomme. “It allows them the opportunity to showcase their talents to future employers and to compete with their peers. Students also get the opportunity to network in different cities, which is a unique occasion for those in Northern Ontario.”
This year’s event will include guest speakers and judges Terry O’Reilly and Bruce Croxon. Terry O’Reilly is the familiar voice behind the hit CBC radio shows O’Reilly on Advertising, The Age of Persuasion, and his current program, Under the Influence, where he explores the business, the craft, and the promise of promotion. In his intriguing talks, O’Reilly explores how culture is shaped by marketing, as well as providing his expertise on branding, campaigns, spin, and more.
Croxon, the co-founder of the wildly successful dating site Lavalife, and a former Dragon on CBC’s Dragons’ Den, has an informed insight into what it takes to succeed in today’s demanding entrepreneurial environment, speaking on the importance of collaboration, innovation, an open mind, and the need to stay on the cusp of technology when going after your business dreams.
As the guest speakers, O’Reilly and Croxon will not only make a formal speech, but will also interact with the students. Throughout the competition, they will visit each of the teams for approximately 10-15 minutes as they work on the solution to the case, allowing students the opportunity to demonstrate their abilities to the guest judges but also gain vital feedback from them.
In previous years, the competition has featured the likes of Co-Founder of Free the Children Craig Kielburger; Million Dollar Neighbourhood’s Preet Banerjee; Evan Solomon, host of CBC’s Power & Politics and The House; Amanda Lang, Senior Business Correspondent for CBC News and Co-anchor of The Lang & O’Leary Exchange; and Diane Buckner from CBC’s reality hit show Dragons’ Den.
Students from Algoma University, Algoma University’s satellite program in Brampton, Lakehead University, and Laurentian University will also be participating in the competition