Fast Thinkers, Top Honors

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marketing competition

Lake Superior State University students Rachel Rowswell, left, and Susan Kirkman pose with first-place honors they took last fall at a regional American Marketing Association marketing competition. The win took them to New Orleans this past March, where they placed fourth among 98 international teams in a marketing strategy competition at the American Marketing Association’s International Collegiate Conference.

Rachel and Susan
Rachel Rowswell (left) and Susan Kirkman (right) with first-place honors.

Rowswell and Kirkman had 20 minutes to spot-analyze an assigned case and draw up a complete marketing plan, and then 10 minutes to present and defend the plan to judges. LSSU was the smallest school represented at the conference.

Rowswell is a senior from Sault Ste. Marie, Ont., with dual majors in communication and business administration/marketing. She is a graduate of Korah Collegiate and Vocational School with an International Baccalaureate (IB).

Canadian IB diploma programs are two-year, pre-university courses of study that are recognized by universities worldwide. Besides gaining an IB credential, Rowswell began her first year at LSSU with a 15-credit head start. Run a Web search on “Korah IB programme” for details. Run a Web search on “discover LSSU” to learn more about all areas of studies at Lake State.