Sylvie Was Driven To Quit

from left to right; Family friend – Jessica Ackland Lee-Ann – daughter of Sylvie Larouche Sylvie Larouche – Brian – son of Sylvie Larouche In front; Skylar – son of Sylvie Larouche

Sylvie Larouche from Sault Ste. Marie is cashing in after staying smoke-free for the month of March with the support of the Canadian Cancer Society’s Smokers’ Helpline.
The mother of three was awarded the $1,000 northeast regional prize for rising to The Driven to Quit Challenge.
The Driven to Quit Challenge is an annual health promotion campaign in association with McNeil Consumer Healthcare, a division of Johnson & Johnson Inc., the makers of NICODERM® and NICORETTE®. The Challenge is designed to motivate adult Ontario tobacco users to quit smoking or other forms of tobacco for the month of March by offering for the chance to win cash prizes or the grand prize of a new vehicle.

After testing confirmed Sylvie did not use tobacco at all in March, she was awarded her cash prize at a cheque presentation held today at the local Canadian Cancer Society office on McNabb Street.

Research shows if people can stop smoking for a month they are five times more likely to remain smoke-free for good. Quitlines, such as Smokers’ Helpline, more than double the likelihood of quitting successfully.

“Many people want to quit smoking but need the type of support we provide through our Smokers’ Helpline. The extra incentive of a prize also helps them take that important step forward,” says Nicole McGaughey-Paparo, Senior Coordinator, Smokers’ Helpline, for Northeastern Ontario. “We congratulate all those who participated in this year’s Driven to Quit Challenge and hope they continue on the path to tobacco-free health.”

Sylvie Larouche is one of seven regional winners who will be announced throughout the month. The grand prize winner will be announced later this week.

Anyone looking to quit smoking is encouraged to get support by connecting with the Canadian Cancer Society Smokers’ Helpline, toll-free, at 1-877-513-5333 and