Tourism award, keynote address highlights of Tourism Northern Ontario’s Gala

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Tourism Northern Ontario recognized a leader in tourism in Northern Ontario and showcased best-selling author, Robin Esrock, at their Gala Dinner tonight at the Quattro Hotel and Conference Centre.

The President’s Award for Tourism went to operators Frank and Gail O’Connor of the Voyageur Inn and Lodge their tireless efforts in developing its tourism industry in the Algoma Region. Frank and Gail are well known in the area for their work in product development, in particular, their efforts in the “Comfort for Campaign”, an initiative designed to improve highway rest stops in Northern Ontario.

“The O’Connors have been assets to the tourism industry in the North”, said Marty Kalagian, President of Tourism Northern Ontario. “They are a shining example of an operator who values customer service and high quality product, while giving back to the industry through community service and advocacy efforts.”

Attendees were also treated to a presentation by best-selling author, Robin Esrock. Esrock’s presentation focused on “experiential” tourism and the importance of story-telling when marketing tourism products.

Robin is a bestselling author (The Great Canadian Bucket List), award-winning journalist, blogger and international broadcaster. He is the creator and host of the 40-part series Word Travels, seen weekly on CityTV and OLN in Canada, on National Geographic in over 50 countries, and on Travel Channel in 21 languages worldwide.

Tourism Northern Ontario is one of thirteen not-for-profit regional tourism organizations funded by the Ontario Ministry of Tourism, Culture and Sport. It is the largest tourism region in geography, the second largest in expenditure and the only region that includes sub-regions. Tourism Northern Ontario coordinates, aligns and I nvests in sub-regional programs and leads in identified pan-northern management functions; co-ordination of marketing, product development, workforce and industry training, and investment attraction with the ultimate goal to significantly increase tourism revenues in Northern Ontario.