Tourism Summit draws hundreds


The Northern Ontario Tourism Summit, co-hosted by Tourism Northern Ontario (TNO) and Nature and Outdoor Tourism (NOTO), got underway at Quattro Hotel and Conference Centre on Monday, November 16th in Sault Ste. Marie.

Highlights of the event will include a presentation by the Honourable Minister Bill Mauro, an all-star lineup of keynote speakers, and two full days of workshop and training.
Over 300 participants are expected to take part in the summit, beginning Monday at the host hotel, Quattro Hotel and Conference Centre. Attendees with have an opportunity to tour the city before attending a welcome reception, sponsored by Lucidia Inc., at the Canadian Bushplane Heritage Centre.

Tuesday, November 17th will include a full day of workshops and training, as well as presentations by keynote speakers including Olympic Gold Medalist Brad Jacobs and trends expert Max Valiquette. On Tuesday night, attendees are invited to NOTO’s annual “Fun”raiser featuring presentations by Minister Bill Mauro and Canadian comedian Big Daddy Tazz.
Workshops and sessions will continue into Tuesday and include keynote speakers Daniel Levine and a special presentation of the White Pine Pictures “Painted Land – In Search of the Group of Seven” with an introduction by Joanie McGuffin. TNO’s Gala Dinner will conclude ceremonies, featuring keynote speaker and best-selling author Robin Esrock, and the presentation of TNO’s President’s Award.

Tourism Northern Ontario is one of 13 not-for-profit regional tourism organizations funded by the Ontario Ministry of Tourism, Culture and Sport. We are the largest tourism region in geography, the second largest in expenditure and the only region that includes sub-regions. Tourism Northern Ontario coordinates, aligns and invests in sub-regional programs and leads in identified pan-northern management functions; co-ordination of marketing, product development, workforce and industry training, and investment attraction with the ultimate goal to significantly increase tourism revenues in Northern Ontario. Increased visitation and yield are achieved by delivering programs designed to enhance existing tourism products and developing new tourism opportunities for the North.