Local credit union earns 15 national marketing awards


Your Neighbourhood Credit Union (YNCU) and Community First, A Division of Your Neighbourhood Credit Union were recognized with 18 national marketing awards during the annual Marketing Association for Credit Unions’ (MACU) Strategic Marketing Conference in Ottawa on Monday, May 30th. YNCU took home 3 of the awards, while Community First received 15.

The YNCU Marketing Team received awards for radio, communications and their e-newsletter, and the Community First Marketing Team won awards for social media, financial education, direct marketing and a brand refresh (completed with TWG Communications in North Bay). The awards submissions were completed for the 2015 calendar year, prior to the amalgamation of the two credit unions.

“We are thrilled for the success of our marketing teams at the AIME Awards Gala,” says Kerry Hadad, Chief Executive Officer of Your Neighbourhood Credit Union. “Our marketing staff has achieved tremendous accomplishments as two individual teams, and we cannot wait to see what they can do together now that we have amalgamated.”

“We are very proud of our teams’ successes at the AIME Awards,” says Brent Lamming, President of Community First. “MACU’s recognition of this year’s successful campaigns demonstrates that our marketing team is effectively communicating and resonating with our target audiences. With the marketplace constantly changing, our marketing team has made a conscious effort to develop creative that stands out and sets us apart.”

YNCU and Community First amalgamated on April 1st, 2016, and celebrated their 18 wins together as one team. Attracting entries from credit unions across Canada, the AIME Awards recognize the best and brightest achievements in credit union marketing, advertising and communications.

About Your Neighbourhood Credit Union and Community First, A Division of Your Neighbourhood Credit Union

Your Neighbourhood Credit Union is a full-service credit union open to everyone living in the province of Ontario. Your Neighbourhood Credit Union offers a full range of financial products and services for personal, business banking, and wealth management. In 2016, Your Neighbourhood Credit Union merged with Community First Credit Union, with Community First operating as a division of Your Neighbourhood Credit Union Limited.