With its competitive advantages, Sault Ste. Marie is an ideal place to do business. This is the key message in a video released this week by the Sault Ste. Marie Economic Development Corporation. The marketing reel highlights the city’s strengths, including strategic location at the heart of the Great Lakes and centre of Canada, globally-recognized post-secondary institutions, and access to skilled labour.
The video is part of the SSMEDC’s Invest Sault Ste. Marie initiative, a three-year program aimed at enhancing the community’s economic development capacity and performance in key sectors. Through the program, the organization is working to develop a solid framework to promote opportunities for local business and enhance investment attraction programming for the community. Along with the marketing video, the SSMEDC also unveiled a logo for Invest Sault Ste. Marie this week.
Meanwhile, through its Invest Sault Ste. Marie initiative, the SSMEDC has engaged McSweeney & Associates, a leading national economic development consulting firm, and is generating an industry-by-industry analysis of the local economy. As well, detailed information is being gathered on the capacities and key competencies of local companies in competitive industrial sectors. Once complete, the data will be used to develop targeted marketing campaigns aimed at identifying leads to attract business and investment to Sault Ste. Marie.
“In economic development, before you make your best bets, you first need solid data. That’s what we’re gathering now,” said Nevin Buconjic, the SSMEDC’s Manager of Trade, Investment & Community Marketing. “While working to draw additional business and investment to our community, we’re also vying to secure export and trade opportunities for local companies.”
Invest Sault Ste. Marie represents an incremental increase in the SSMEDC’s economic development activities and builds upon efforts to ensure the community is well positioned to attract investment and increase export and trade opportunities for local companies. The initiative is supported by FedNor – Industry Canada, the Northern Ontario Heritage Fund Corporation and City of Sault Ste. Marie.