Snowmobile Racing comes to downtown Sault Ste. Marie this February

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The Canadian Snowcross Racing Association (CSRA) today announced Highland Ford as its title sponsor for its Sault Ste. Marie event in the CSRA’s 2017 race schedule. The Highland Ford CanAm Cup will take place at The YARD in downtown Sault Ste. Marie on February 4 – 5, 2017.

“We’re ecstatic to partner with the CSRA and help bring its annual tour to Sault Ste. Marie,” said Darren Smyl, dealer principal, Smyl’s Highland Ford. “We look forward to welcoming the snowmobile racing family to our community and showing them how great our city is.”

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Ken Avann, president, Canadian Snowcross Racing Association

The CSRA has brought professional snowmobile racing to Canadians for over 22 years, and after several years is able to bring its International Pro Cup event back to the Sault Ste. Marie area, allowing local enthusiasts and fans from the surrounding U.S. area to take in the action.

Over the February weekend, The YARD – which recently hosted Hedley, Kira Isabella, and Dean Brody – in Sault Ste. Marie’s downtown core will be buzzing with heart-pounding excitement as the CSRA’s professional racers showcase their skills with high-flying aerial displays and navigating tight turns, banked corners and big air jumps.

“Snowcross racing is an integral part of Canada’s power sports racing circuit that’s been around for 40 years, and to be able to host the Highland Ford CanAm Cup here in Sault Ste. Marie is incredible,” said Ken Avann, president, Canadian Snowcross Racing Association. “We’re so proud to welcome Darren and his Highland Ford team to the family and we’re looking forward to meeting new fans and our long-standing supporters in February.”

More information about various events happening on Highland Ford CanAm Cup will be available at www.snowcross.com.

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Darren Smyl with Steve Hollingshead

4 COMMENTS

  1. So very glad to see this event coming to Sault Ste. Marie. However I guess I won’t be able to attend as I will be at the 49th annual I-500.

  2. After I posted my comment I realized I had misread the dates of the Snowcross event, and you are right it probably would have been better on a different weekend; however, there probably isn’t a choice in the dates because of the circut that they do. With the exchange on the US dollar, perhaps some of the snowmachine crowd may decide to go to this one instead. I too hope it is a successful event.

  3. First off I want to be clear that I’m not trying to be negative and am very excited for Sault Canada to host this event. But is it in anyone’s best interest to do it the same weekend as Sault Michigan’s I-500? I’m positive that you will see a much better attendance most other weekends as you’re basically drawing from the same demographics. Just a thought. Either way I hope it is a very successful event.

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