Students in Sault Ste. Marie have been creating shopping bags with powerful anti-drinking and driving messages.
It is all part of the LCBO ‘Holiday Bag Program’ which began 15 years ago. It started with 500 brown paper bags and this year approximately 20,000 blank bags have been handed out to elementary schools in Ontario. Approximately 1,000 bags were distributed in Sault Ste Marie.
Over the past several weeks, thousands of students in Ontario have decorated the single-bottle bags with creative and compelling anti-drinking and driving artwork and messages. These messages are strong reminders to everyone about the real dangers and tragic consequences involved with drinking and driving.
The decorated bags are sent to local LCBO stores. These bags are then used to pack customer’s purchases over the holiday season.