March 31st is recognized as National Crayon Day, and to celebrate Crayola Crayons (Canada and United States) is removing one of the 24 colours, and replacing it with something new.
“Something BIG is happening at Crayola. On March 31st we’ll retire one of our iconic colours.” stated a media release. “For the first time in its 100+ year history, Crayola will retire a colour from its iconic 24-count Crayon box on National Crayon Day!”
Crayola will be live-streaming the event on their Facebook site Friday, March 31st from 8:45 a.m. – 9:30. The public can RSVP and follow along by visiting the site here: http://www.crayola.com/splash/promos/nationalcrayonday
The company was founded by cousins Edwin Binney and C. Harold Smith in New York City on March 31, 1885 as Binney & Smith.
Edwin Binney, working with his wife, Alice Stead Binney, developed his own famous product line of wax crayons beginning on 10 June 1903, which it sold under the brand name “Crayola”.
Since the introduction of Crayola drawing crayons by Binney & Smith in 1903, more than two hundred distinctive colors have been produced in a wide variety of assortments. The line has undergone several major revisions in its history, notably in 1935, 1949, 1958, and 1990. Numerous specialty crayons have also been produced, complementing the basic Crayola assortment.
Thirteen colors have been “retired” since 1990 – Lemon Yellow, Violet Blue, Blue Gray, Orange Red, Maize, Raw Umber, Orange Yellow, Green Blue, Blizzard Blue, Magic Mint, Mulberry, Teal Blue, and Thistle.
In 1984, Crayola became a wholly-owned subsidiary of Hallmark Cards.
The company carried the name of its founders, Binney & Smith, until 2007 when the name was changed to Crayola to reflect its No. 1 brand.
The Crayola crayon countdown clock is on. #WhosLeaving on March 31st, 2017?