The Sault Ste. Marie Economic Development Corporation launched a new website today that showcases the community as an attractive place to invest and grow a business. Available at www.investsaultstemarie.com, the website highlights the city’s competitive strengths, quality of life and sector expertise. It will be promoted to companies in targeted industries, as well as property site selectors seeking available land, talent and infrastructure.
This initiative is part of Invest Sault Ste. Marie, a three-year project aimed at enhancing the community’s economic development capacity and performance in key sectors. The ultimate goal of the program is to attract business and investment to the city while increasing trade and export opportunities for local companies.
“The launch of the Invest Sault Ste. Marie website represents a significant milestone in the overall project,” said Nevin Buconjic, Manager of Trade, Investment & Community Marketing for the Sault Ste. Marie Economic Development Corporation. “There has been a lot of behind-the-scenes work on this project to gather data on the Sault’s competitiveness and to fully understand the expertise, capacities and capabilities of existing industry. It’s great to finally translate this information into an attractive website as a tool to showcase Sault Ste. Marie to potential clients.”
The Invest Sault Ste. Marie website features information about community infrastructure and assets, a custom search tool for finding available commercial and industrial properties, and details on incentives and programs available to companies looking to locate here or existing local businesses seeking to expand. The site also features a growing library of sector-focused videos, dynamic demographic and data charts, and community-based analysis, strategies and other relevant information.
The Invest Sault Ste. Marie program is being made possible with support from FedNor, the Northern Ontario Heritage Fund Corporation and City of Sault Ste. Marie. Under the initiative, the Sault Ste. Marie Economic Development Corporation has undertaken a number of activities in recent months to build the foundation for investment attraction and business growth, including:
Created an Open For Business marketing video highlighting the community’s competitive industry advantages
Participated in a KPMG Competitive Alternatives analysis that ranked Sault Ste. Marie tenth out of 111 North American and international cities, with the results now being used to market the Sault to external companies;
Developed Enhanced Business Profiles to identify the expertise and competencies of 125 local companies, which are now being used to generate export opportunities for these firms by promoting their specialized services and capabilities to external markets;
Engaged McSweeney & Associates, an economic development consulting firm, to conduct a Sector-based Assessment and Strategy with the goal of identifying and analyzing key sectors with the greatest prospect of attracting investment, increasing the export of local goods and services, and building on the city’s existing expertise and competitive strengths; and
Entered into a special licensing agreement with EMSI, a leading international labour data analytics and modeling firm, in partnership with the Ontario Ministry of Agriculture, Food and Rural Affairs, to access economic data that’s unavailable elsewhere to assist the community in understanding the impacts, benefits and opportunities for industrial sectors where Sault Ste. Marie has a competitive advantage.
“We remain focused on overcoming the economic and labour challenges that our community is facing,” said Robert Reid, President and Board Chair of the Sault Ste. Marie Economic Development Corporation. “This is another example of the activity our team is doing as part of our business and tourism development work with companies who want to invest and grow here in Sault Ste. Marie. The Invest Sault Ste. Marie website is one important part of our broader sector development strategy.”