The search for a new sponsor and name of the city’s largest building in on. City council gave the green light for city staff to start the naming rights process for the Sault’s sports and entertainment centre currently known as Essar Centre.
There was no mention from council as to whether to have “Memorial Gardens” as part of the new name or if any conditions would be attached to the name.
Mayor Christian Provenzano has stated in the past that the name of the facility should resort back to Memorial Gardens.
The current naming rights deal expires in July 2018. Essar Steel (now Algoma) purchased the rights in cash ten years ago for $1.5 million.
Revenues from the naming rights supports the operating budget of the facility.