The LCBO has updated it’s public information website with the name, logo, Board of Directors and online strategy for legal pot in Ontario. Many have taken to social media to express their disappointment for the lack of creativity and the underwhelming branding rolled out for the new government regulated ‘Ontario Cannabis Store’.
UPDATE: NEW AGENCY BRAND NAME AND LOGO, DETAILS ON ONLINE AND IN-STORE TECHNOLOGY, BOARD OF DIRECTORS
Ontario Cannabis Store: Brand Name and Logo
We are confident the brand name and logo will help ensure Ontarians are able to safely and easily identify Ontario Cannabis Stores as the sole legal retailer of non-medical cannabis in Ontario.
Cannabis Stores and Online Shop to be Powered by Shopify
Canadian commerce platform Shopify will be powering the in-store and online sales channels for the Ontario Cannabis Store.
Shopify’s software is designed to support businesses who sell across multiple channels, including mobile, social media, brick-and-mortar shops and more.
Shopify will provide a cloud-based retail solution for both on and offline sales, so consumers can have a reliable and integrated shopping experience across desktop, mobile and in-store points-of-sale.
Shopify will also supply the technology to power screens throughout the physical stores that give consumers product and health information which will follow federal guidelines and marketing provisions. The in-store point-of-sale system will operate through iPad hardware.
Board of Directors:
The Liquor Control Board of Ontario’s Board of Directors has appointed the inaugural board of the Ontario Cannabis Retail Corporation:
Susan Pigott (Chair)
Ms. Pigott is a leading mental health and community development expert, and for three years chaired the Ontario Mental Health and Addictions Leadership Advisory Council for the Minister of Health and Long-Term Care. Her experience includes being a Vice President of the Centre for Addiction and Mental Health (CAMH) and the United Way of Greater Toronto, and Chief Executive Officer of St. Christopher House (now West Neighbourhood House).
Mr. Graham holds the position of Integrated Vice President of Finance and Chief Financial Officer at St. Joseph’s Health Centre and St. Michael’s Hospital and is a member of the board of directors of the Inner City Family Health Team and the Liquor Control Board of Ontario.
A founding partner of Kagan Shastri LLP, Mr. Kagan is a lawyer who focuses on municipal law, land-use planning, development charges and expropriations. Mr. Kagan is also a former member of Ontario Power Generation’s board of directors.
Ms. Robinson has led human resource, marketing, strategy and communication teams for over 25 years. She is currently a member of the Liquor Control Board of Ontario board of directors. Ms. Robinson is a Founding Director of the Learning Partnership and a member of Joseph Brant Hospital’s Community Advisor Committee.
Ms. Spadorcia is Vice President of Communications and Partnerships at CAMH, where she is responsible for public affairs, strategy, community engagement and system planning. She is currently a member of the Liquor Control Board of Ontario board of directors.
Follow the LCBO Cannabis Updates website for future announcements. Click Here.