Lake Superior State University business students competed in the 12th annual Northern Ontario Business Case Competition held Mar. 28 in Sault Ste. Marie, Ont. LSSU students Dakota Baker (Byron, Mich.), Mikaela Matheny (Gaylord, Mich.), Chelsea Ross (Pickford, Mich.), and Karly VanderMolen (Schoolcraft, Mich.) tied for first place with a team from Algoma University.
Two teams represented LSSU’s Lukenda School of Business and competed against students from universities across Northern Ontario.
Anna Finley, Brooke Leverton, Samantha Scola, and Cody Ley also took on the challenge to participate in the competition.
Teams from Algoma University, Algoma U at Brampton, Nipissing University, and Laurentian University participated in the event. Sixty-four students competed in the case competition.
Teams were given a spontaneous business case, overhead transparencies, markers, and calculators and tasked to come up with a solution without the aid of electronic devices and the Internet.
The teams presented solutions to a panel of judges comprised of local and regional business professionals including Maclin Williams, head of marketing at Porter Airlines; Mark Brand, one of North America’s foremost social entrepreneurs; Dave Wilkin, founder of TenThousandCoffees.com, and Lisa LaVecchia, president and CEO of Destination Ontario.