Sault Ste. Marie, ON: The Public Relations and Event Management program students from Sault College organized two events this semester. ‘3 on 3 for NRC’ on April 15, 2018 to raise funds for the Neighbourhood Resource Centre and Bowl for ARCH on April 6th, 2018.
The program raised close to $4500.00 for the NRC and $3400.00 for ARCH Hospice.
“My students have worked incredibly hard over the last month to plan both fundraising events, they took to the streets and asked for sponsorship, executed timelines and prepared promotional materials. Gino and I are proud of their efforts and excited about their future prospected careers” said Natasha Colak, Program Coordinator/Professor.
Through our event, we raised approximately $4500.00 for the Neighbourhood Resource Centre, located on Gore Street. The NRC is operated by the SSM Police Services. It serves as a link between people suffering from drug addiction, poverty, financial trouble etc. and the resources that could help them get out of difficult times.
This is the second year the PEM program has organized both events and the numbers have tripled in fundraising dollars. ‘3 on 3 for NRC’ was held at two locations: Sault College for the open division, which brought in teams from Petoskey, MI and Marathon, ON and the youth division at St. Basil’s in partnership with Steel City Rapids, has brought in over 300 spectators and 45 players.
Bowl for ARCH was sold out and had a silent auction table that generated fundraising dollars. Katherine Williamson, Events Coordinator at ARCH Hospice said, “It’s amazing being able to partner with the PEM program again. The students worked hard to create this fantastic evening and we’re very lucky for the amount of support we have received!”
The Public Relations and Event Management program combines key skills and practical experience in both Public Relations and Event Management activities. It has the potential of increasing your employment opportunities with private and public-sector organizations looking for well-trained Public Relations professionals who have the added skill set of event management expertise.
In eight short months, students in this program will learn successful Public Relations strategies and receive training in media relations, presentation skills, issues management and effective writing instruction.
Public Relations training will be combined with expert instruction in all facets of planning, executing corporate and fundraising events. Work placements nearing the end of the program will give students hands-on experience in the real world of public relations and managing events to further round out their studies prior to graduation.
Potential employers recognize the value of hiring graduates of this program who can fill the important dual roles of Public Relations and Event Management within their organization.