A report from the Director of Community Services has been attached to this Monday’s Council Agenda for the consideration of Council to accept GFL Environmental’s bid for the Naming, Advertising, and Sponsorship Rights of the Essar Centre.
If accepted, GFL is proposing to change the name of the facility from Essar Centre to GFL Memorial Gardens. Over the period of the 10 year agreement, GFL would make annual payments of $75,000 amounting to a total investment of $750,000. In addition, GFL will discount the costs associated to servicing waste, recycling and temporary waste containers at the centre by 50% over the term of the agreement amounting to an additional $36,000 savings.
Since the inception of GFL in 2007, they have built a team of highly qualified individuals and sit at approximately 5500 employees from coast to coast. GFL have teams in place from marketing specialists, sales teams and highly qualified management teams. GFL has indicated they will implement a team primarily focused for the kick-off of the new name. Lead by Chris Dovigi, GFL will actively involve the community for the reveal and will continuously strive to educate and lead the City of Sault Ste. Marie about waste and waste recycling.
GFL will implement a strong recycling program at the Centre to be utilized by all events held at the facility.