Ward One Council candidate Derek Pearce said he wants to bring jobs and new retail experiences to Sault Ste. Marie.
In a release, Pearce stated that he’s begun this process and is currently in the works with the Lego Group to bring an official Lego retail store to the north.
A Lego Store, sometimes known as a Lego Imagination Center, is a shop maintained by The Lego Group, whose principle is to sell only Lego products, like the Apple Store or Disney Store. The closest Lego retail store is located in Detroit, across a border and 4 hours away. There are also several in the Toronto area.
These kinds of specialty retail locations are unique and are something that the north hasn’t experienced. Pearce said he thinks this is a good thing for families with young children.
“This is how we’re going to reinvent our downtown, by bringing in unique stores and not the everyday norms you typically see,” Pearce told SaultOnline.
There are already numerous Lego programs for kids located here in the Sault, such as Bricks 4 Kidz and Lego-themed programming at the public library. Pearce said he feels having a Lego store nearby will fuel the interest in the brick and hopefully increase interest/numbers in those groups.
Lego has an internal process to decide where they open and operate stores, but Pearce is “confident they will see the potential our city has to draw crowds from the states and from Sudbury. I look forward to working with them throughout the process.”
He said he’s reached out to Lego, who told him they require an interest from the community before they decide whether to locate here or not.
The next step will be to work with the two largest Lego groups in town to show Lego the interest is here. From there on Lego’s internal process takes over. Pearce said it’s very likely a petition will be created.
“I’m very confident, given we are a border town and quite a distance from other stores,” he said. “We should have a very good chance at getting one.”
Pearce said he also hopes to use the experience from this process to use on other specialty retail operators.