Students from the Public Relations and Event Management program at Sault College hosted their ‘Can and a Toonie Campaign’ on Friday morning at St. Basil’s Catholic School.
The PR program has partnered up with the Soup Kitchen Community Centre this year to raise money and contribute to their programs and public services. Divided into groups, this program has come up with a variety of ideas to raise money for this community resource.
At Friday’s event, 400-450 students from JK to Gr.6 participated in ornament decorating and had the opportunity to get their picture taken with Santa. The classes also donated both money and canned items to the cause.
“The soup kitchen is an amazing organization, they give so much to a lot of people in Sault Ste. Marie that need it,” PR student and event planner Jessica Tett told SaultOnline. “And the reason that we’re fundraising is because they don’t get a lot of donations, so we want to raise money for them so they’re able to do what they do.”
Tett explained that her PR group also went to St. Basil’s last week and did a presentation about the soup kitchen so the students would understand what they were fundraising for. She said she thinks this is a great way to get youth involved, especially since they are the future.
“We know that as an older generation that young children are the future of our generation, so part of the reason that we came here is because we want to instill certain values and characteristics in youth so that they’re able to take those on when they’re older,” she said.
Sabrinna Misasi, who was also one of the event planners for this fundraiser, said she thought the kids were very receptive as to what the soup kitchen is and what they do.
“They need to know that it’s okay to utilize the soup kitchen and we were told that they do and they know about it and that was really awesome and it made our job easier,” she said. “But they need to know that poverty is not a crime and the soup kitchen is a really good organization and nobody should ever feel ashamed when using it.”
Misasi said the group hopes to raise at least $1,000 from this event.