PETA threatens to sue City of Toronto and Astral Media over Canada Goose ads


TORONTO — The People for the Ethical Treatment of Animals is threatening to sue the City of Toronto and Astral Media for removing anti-Canada Goose ads.

The animal rights group says Astral took down the ads that criticized the Toronto-based luxury jacket maker for using goose down and coyote fur in its jackets.

The ads featured images of both animals with captions “I’m a living being, not a piece of fur trim” and “I’m a living being, not jacket filling” and were put up at bus shelters between Canada Goose’s headquarters and the home of the company’s CEO, Dani Reiss.

A PETA spokesperson told The Canadian Press they were meant to run for four weeks, but were up for less than a day.

A spokesperson for Bell Media, which owns Astral, confirmed it removed the ads because they were not in line with a part of the Canadian Code of Advertising Standards that restricts ads from disparaging organizations or causing public ridicule.

If PETA’s ads are not replaced, the organization says it will commence court proceedings against the city and Astral on the grounds that they have infringed on freedom of expression.

The Canadian Press