Susan Myers who was a member of City Council 2006-2018, Manager of Marketing and Tourism SSMEDC 1989 – 2003. Overseer of development of Naturally Gifted logo, issued a statement Wednesday surrounding the controversy of the new Sault Ste. Marie brand.
At Tuesday’s City Council meeting, members voted 6-3 to accept a new branding plan and logo design for the City of Sault Ste. Marie for 2019 and beyond.
For anyone who listened to the discussion during the meeting, you must say it was thorough both in questions raised and answers provided.
Earlier this week on social media sites, I offered my congratulations and “well done” expression regarding the branding strategy. It is 100% on the mark. The approach is alive, fresh and exciting. The various narratives that will be told and rolled out are our Sault Ste. Marie story. In my view, they convey the hope and vision we all must have for the Future of Sault Ste. Marie.
I will state again that I commend the diligence of the project staff who led and implemented this extensive project. The strategy is top drawer and you landed the plane in my opinion.
As is well known, my struggle has been limited to the visual icon or logo.
The former City logo, referred to as the Naturally Gifted logo, was developed under my time as Marketing Manager at SSMEDC. It was created by local marketer Brian Brooks, a genius and industry leader and owner operator of Brooks Marketing Resources.
Clearly under this full disclosure I have a strong affinity with the “Naturally Gifted” logo icon and understandably, will always feel such as indeed it has been a winner.
Regardless of my own bias, the purpose of my statement today is to say I fully support the decision of City Council to implement the branding strategy including the new logo graphic icon.
It is a completely different approach as the Mayor said and I get the need for that. I love the colours as they are representative of our beautiful area and natural resources of sky, water and forests. That is why they were in the “Naturally Gifted” logo too.
However this approach very much presents a paradigm shift that we desperately need as a community. If this change gets us further along that end goal, I am all for it.
In summary, I want to extend my support and best wishes for every success to City Council and City Staff as you work to move the community forward. We elected you as our leaders to lead; I had that opportunity and privilege and now it is your time.