TORONTO — The Toronto Raptors’ NBA Finals debut gave the team its third Canadian television audience record in two weeks.
Sportsnet says Toronto’s 118-109 win over the visiting Golden State Warriors on Thursday night attracted an average audience of 3.3 million viewers, a record for an NBA game in Canada.
That figure topped the previous record of 3.1 million, set last Saturday in the deciding game of the Eastern Conference final as the Raptors finished off the Milwaukee Bucks.
Before the Raptors’ last two games, an NBA game had never attracted an average audience of more than three million viewers in Canada.
The previous high was on May 12 when an average audience of 2.2 million viewers tuned in for the Raptors’ Game 7 win over the Philadelphia 76ers in the Eastern Conference semifinal on Sportsnet, a game highlighted by Kawhi Leonard’s buzzer-beater.
Sportsnet says Game 1 of the NBA Finals reached 7.4 million Canadians and the audience peaked at 4.1 million at 11:35 p.m. ET, just as Toronto was completing its victory.
TSN has the Canadian rights for Game 2 of the Finals on Sunday night.
The Canadian Press