Fountain Tire Launches Search for 3 Stars of the Sault Ste. Marie Community


Second season of WHL/OHL collaboration honours citizens who go above and beyond

Fountain Tire has once again teamed up with the Soo Greyhounds to honour local difference makers. Fountain Tire 3 Stars is a collaboration with the Western Hockey League (WHL) and Ontario Hockey League (OHL) that recognizes ‘stars’ in 21 Canadian cities who go above and beyond to make their community a better place. Saultites can nominate their local heroes until November 30, 2019.

“We’re adding to the roster of everyday citizens who support and inspire those around them,” says Denise Gohl-Eacrett, Director, Brand and Customer Experience at Fountain Tire. “We’re asking Canadians to help us find people whose actions – big or small – make a difference in their communities.”

Fountain Tire 3 Stars was created to recognize community members for their volunteerism, humanitarianism and generosity

Last year, Fountain Tire celebrated a broad range of difference makers including teachers, firefighters, fundraisers, hockey parents and even a city bus driver. Among them were Sault Ste. Marie’s Joni Labbe-Brown, an educational assistant and advocate for autism acceptance, and Autism Ontario Sault Ste. Marie Chapter president Lindsay Collins.

This fall, members of the public are invited to nominate their community stars at

“In hockey, we award 3 Stars to the top three players who had outstanding performances on the ice,” comments OHL Commissioner, David Branch. “Fountain Tire 3 Stars takes that concept into the community, to recognize individuals who make an impact, behind the scenes, every day.”

Three winners will be selected from each participating WHL and OHL city*, on the basis of nominees giving back to their community in a meaningful way. Sault Ste. Marie winners will receive an OHL 3 Star Experience, including four hockey tickets, a $250 Fountain Tire gift certificate and a $200 gift certificate for the Soo Greyhounds team store. They will also be recognized in a pre-game ceremony at a local game later in the season.

“The Fountain Tire philosophy is ‘We’re on this road together,’ a sentiment that drives our actions and customer interactions each day,” says Gohl-Eacrett. “From our head-office in Edmonton to our locally-owned stores, we believe it is important to support local communities. We bring this to life through our sponsorships of the WHL and OHL, and by supporting the local heroes that help our communities thrive.”

To learn more and to submit nominations, visit