Smiling from coast to coast: Tim Hortons annual Smile Cookie campaign raises a record $9.8M across Canada for over 550 charities, hospitals and community groups
Guests from coast to coast helped beat last year’s record of $7.8M
Tim Hortons 2019 Smile Cookie campaign raised a record $9.8M in just one week for 550 charities, hospitals and community groups across Canada. This amazing accomplishment is because of the passion and dedication that Tim Hortons restaurant owners, team members and our guests show year after year, for a good cause and fantastic charity partners who help spread the word in their communities.
For one week – from September 16-22 – Tim Hortons guests shared smiles across the country and raised millions of dollars through the tasty act of buying chocolate chunk cookies decorated with blue eyes and an iconic pink smile for $1, plus applicable taxes.
In Sault Ste Marie, the Smile Cookie campaign raised $44 713.90 total– $22 356.95 for The Twinkie Foundation and $22 356.95 for Algoma Residential Community Hospice (ARCH).
“We were blown away by the success of this year’s Smile Cookie campaign. We are tremendously proud of how our restaurant owners, their team members and guests come together to raise a record $9.8M to support some of the most impactful local causes and charities across Canada.” said, Mike Hancock, Chief Operating Officer, Tim Hortons
Smile Cookie Campaign Facts
– In 2019, the Smile Cookie campaign broke the record of $7.8M raised in 2018 by $2M for a new record of $9.8M
– The first Smile Cookie was sold in 1996 to help raise funds for the Hamilton Children’s Hospital in Ontario
– In 2019, Tim Hortons Restaurant owners supported an additional 50 charities than they did in 2018 for a total of 550 local charities, hospitals and community programs