Promised 25 per cent wireless rate cut is on top of recent reductions: Bains


OTTAWA — The federal government is making clear that cuts to wireless rates it expects from mobile service providers must go above and beyond any price reductions already seen since 2016.

Industry Minister Navdeep Bains says the 25 per cent rate reductions he has been mandated to achieve over the next two years will be measured starting after the Oct. 21 election.

The Trudeau Liberals promised during the fall federal election campaign to cut mobile device rates by an average of 25 per cent, a pledge that was embraced by opposition parties at the time.

But there were no specifics provided on how or when the government intended to force the rate cuts.

In his mandate letter issued weeks after the Liberals were re-elected to a minority government, Bains was told to use “all available instruments” to make the 25 per cent reduction a reality within two years.

According to a 2019 report from the Canadian Radio-television and Telecommunications Commission, prices in Canada’s mobile wireless market had already dropped by an average of 28 per cent from 2016 to 2018.

In an interview with The Canadian Press, Bains said further rate reductions will be measured from around the time he received his mandate letter in December.

“It makes sense that, from our perspective, we made a commitment in the campaign and we are going to honour that,” Bains said.

Canadian cellphone and wireless rates have long been a source of complaints from consumers who see lower prices advertised in other countries, particularly the United States.

The major Canadian carriers, Bell, Rogers and Telus, have warned that any actions taken to force lower prices for their wireless plans could result in reduced investments in the infrastructure needed to ensure faster and more reliable mobile service.

The government has two main tools it can use to encourage competition in the wireless market, and thereby reduce prices, Bains said: the sale of wireless spectrum licences and requiring that the bigger telecom companies lease space on their networks to smaller upstart firms operating mobile virtual networks, known as MVNOs.

The federal government auctioned more than 100 spectrum licences to the country’s wireless companies last spring, raking in nearly $3.5 billion in the process. The lion’s share was bought by Rogers Communications.

Spectrum is the invisible signal carried on electromagnetic waves that allows wireless service providers to transmit data to cellphones and other connected devices — the same spectrum, at different frequencies, used to carry radio and TV signals.

The government is planning to auction key 3,500 MHz wireless spectrum for fifth-generation, or 5G, networks early this year.

Mobile 5G wireless technology is up to 100 times faster than the 4G system in current wide use across Canada.

A government-appointed panel of experts has been reviewing Canada’s broadcasting and telecommunications laws and the rules around MVNOs. Bains said he hopes the panel’s report — expected within weeks — will provide Ottawa with guidelines for how MVNOs can be used to foster greater competition in the wireless market.

It’s not just small operators hoping to piggyback on existing wireless networks through wholesale access.

In a submission to the panel last summer, Google called for policy changes that would make it easier to set up a telecommunications service in Canada, mainly for data.

The CRTC is also reviewing Canada’s wireless market with in-person hearings set to begin next month in Gatineau, Que.

As part of that review, the CRTC is considering whether to require the country’s Big Three telecom service providers to lease MVNOs space on their networks until the startups can buy spectrum and build their own infrastructure.

Terry Pedwell, The Canadian Press


  1. Does anyone know where the 28% reduction between 2016 – 2018 shows? i’m pretty sure in that same time period my bill went up. The only thing i noticed was they got rid of some cheaper packages, added things like more data, and kept the price at or above the previous levels. I guess if i did the math, the extra 2GB of data that give out now might have cost me the 28% they say they “cut”? Considering our data prices are some of the highest priced per GB I’ve seen, they could probably afford to cut another 25% and still make a sizable profit.

  2. 4 or 5 years ago, i had a plan with Bell that charged me $10 per gigabyte of data over my 4gig plan ($65 BYOD).

    When i “upgraded” to a 5gig plan (also $65 BYOD) the over use rate was changed to 10cent a megabyte…. or $100 per gig. Sure shocked me as i went over by 2.5 gigs and was charged $250 in overages when i was expecting $20.

    All at a time when Bell started offer unlimited for $75…

    All cell companys prices and schemes are all a joke! I doubt each user cost them $10 in infrastructure a month

    • Kenny Prestøn dropped Bell many years ago…every month I needed to call bc of some overcharge…they always had an excuse….in the 15 years since, w other providers, I have had only a handful of calls to make to my provider and generally for something I wanted to tack on or delete.

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