This year’s hybrid virtual and physical experience includes a refreshed app, customizable virtual runners and live streamed opening ceremonies
For almost three decades, the Canadian Cancer Society CIBC Run for the Cure has united a collective of Canadians who are a force-for-life in the face of breast cancer. This year, being physically apart won’t stop us from coming together to make a difference. The Canadian Cancer Society (CCS) and CIBC are inviting Algoma residents to join the reimagined CIBC Run for the Cure, taking place on Sunday, October 4th.
Cancer doesn’t stop being a life-changing and life-threatening disease in the middle of a pandemic. Every day, more than 75 Canadians are diagnosed with breast cancer. As a higher risk population, people living with cancer rely on the same healthcare system that is still responding to COVID-19 and its impacts. Now more than ever, the cause needs widespread support to ensure that no Canadian has to face breast cancer alone.
“Now more than ever, the CIBC Run for the Cure needs your support to ensure that no Canadian has to face breast cancer alone,” says Luisa Martone, Co-Run Director, Sault Ste. Marie Run for the Cure. “Cancer doesn’t stop being a life-changing and life-threatening disease in the middle of a pandemic and that’s why we will never stop running to support people affected by breast cancer.”
Since we can’t meet in person this year, the CIBC Run for the Cure has been transformed into a one-of-a-kind experience with both physical and virtual components. Through our refreshed, easy-to-use mobile app and website, participants can create and customize their own virtual runner, fundraise to unlock rewards and track their activity. On Run Day, participants will join our online opening ceremonies before heading out to walk or run in their neighborhood.
The opening ceremonies will be livestreamed on Canadian Cancer Society’s Facebook and YouTube channels at 11:30 a.m. and will be hosted by Jully Black, the award-winning singer-songwriter dubbed Canada’s Queen of R&B Soul. Black has partnered with the Run to cheer on participants and supporters, and to empower all Canadians affected by breast cancer to never stop running. Viewers can also expect a high-energy warm-up and powerful performances from Barenaked Ladies, Jess Moskaluke and Carolyn Dawn Johnson.
The Canadian Cancer Society is the largest charitable funder of breast cancer research in Canada and is the only organization that enables a national support system, including a nationwide helpline, that makes a real difference for people affected by breast cancer. The Run is the largest single-day, volunteer-led event in Canada in support of the breast cancer cause.
Canadians can register for or donate to the Canadian Cancer Society CIBC Run for The Cure at www.cibcrunforthecure.com