SAULT STE MARIE, ONT.- Starting in mid-October Walmart Canada will no longer be offering its Ad-Match program.
In a statement to Sault Online, Felicia Fefer, Manager of Corporate Affairs for Walmart Canada, says low participation and lineups forced its decision.
“Over time, we have seen minimal usage of our Ad Match program, while at the same time the program has been causing delays at the checkout. As a result, we are discontinuing our Ad Match program in all stores and on Walmart.ca effective Oct. 15,” said Fefer. “We are more committed than ever to our promise of saving Canadians money so they can live better and making Walmart a simpler and faster place to shop.”
Anti-poverty organization Ontario Coalition Against Poverty President John Clarke doesn’t buy this explanation and can’t believe they would pick the middle of a pandemic to do this.
“The harsh reality is that poor people in Canada struggle to meet the costs of housing while trying to afford other necessities,” said Clarke. “In doing this. They seek any cost saving that’s available. The loss of the Ad match program would hurt people at any time, but to take it away in the context of the pandemic lockdown and the present economic situation is especially callous.”
Walmart Canada serves over 2.4 million people in-store and online daily.