January 13th marks AMBER Alert Awareness Day. AMBER Alert is 25 years old, and in those 25 years it has advanced from a single local program, to an international household name that is used by police services around the world. The lives of many children have been either saved or spared potential harm because of the use of the AMBER Alert.
Watch the video for insight into the history and significance of this important tool for police. Citizens are key to the success of the Amber Alert programme.