Eroding trust in scientists, CEOs and journalists threatens vaccine rollout: Survey


TORONTO — A new survey says eroding trust in scientists, CEOs and journalists could hamper the rollout of the COVID-19 vaccine in Canada.

The survey by communications firm Edelman found that trust in scientists was down six points compared with last year’s survey, while trust in academic experts declined 16 points, CEOs fell five points and journalists edged down four points.

It also found that half of Canadians say business leaders are purposely trying to mislead people by saying things they know are false, while 46 per cent say government leaders are doing the same.

The survey underscores a growing struggle around trusted information and credible sources.

It found that only one in five Canadians have good “information hygiene,” which includes engaging with news, avoiding information echo chambers and verifying information.

The firm found that poor information hygiene was linked to vaccine hesitancy, potentially threatening pandemic recovery if too few Canadians seek vaccinations.

For example, the survey says about 73 per cent of Canadians with good information hygiene are willing to vaccinate within a year, compared to 59 per cent with poor information hygiene – a vaccination gap of 14 points.

Altogether, the report found 66 per cent of Canadians say they are willing to be vaccinated within the year, falling below the level needed to achieve herd immunity.

Meanwhile, the survey found that despite the pandemic, Canadians were most worried about job losses, followed by cyber attacks and climate change.

Only about 60 per cent of Canadians are worried about contracting the coronavirus, while half worry about losing freedoms in a year of lockdowns and stay-at-home orders.

The 2021 Edelman Trust Barometer is based on online surveys with 1,500 Canadians last fall.

According to the polling industry’s generally accepted standards, online surveys cannot be assigned a margin of error because they do not randomly sample the population.


  1. I have “good information hygiene” and that’s why I don’t trust government and CEO’s as a general rule. Anybody else remember when the Harper government muzzled scientists. I do trust most scientists and journalists. Of course, there are some exceptions. These vaccines have been rolled out quickly without appropriate study. Long term effects are not known. I won’t be getting the vaccine. It has nothing to do with poor information hygiene.

  2. It’s wise not to trust anyone who dismisses you because you’re asking reasonable questions and are not willing to accept the word of someone simply because they hold certain credentials or position. Too many scientists, politicians, and bureaucrats have been shown to have motives that are anything but altrusitic. Ask questions, and demand straightforward answers that do not belittle you for asking. We are the ones who pay in the end – financially, healthwise, and in other ways!

    • Absolutely on point.
      Today, to ask any questions as all, has you immediately labeled a “conspiracy theorist”.
      To top it off, the current federal government has been pushing legislation making it illegal to question the government.
      We should all be concerned at least with this Orwellian government.
      And to think we were under the impression Harper was secretive!

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