‘Hockey Gives Blood’ Ambassador, Cole Mackay ~ #BeAHero Campaign Underway

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Cole Mackay donated blood for the first time in support of Childhood Cancer Awareness month. In just an hour he helped save or improve the lives of 3 people.

Canada Life has teamed up with Canadian Blood Services for their #BeAHero campaign, encouraging Canadians to ‘be a hero’ and join the stem cell registry. Becoming a blood or stem cell donor is one of the most generous things we can do for someone in need, especially during a pandemic. Canada Life has partnered with Canadian Blood Services for more than 50 years, and continues to support the vital work of the Canadian Blood Services throughout 2021.

Soo Greyhounds hockey team member, Cole Mackay, is a ‘Hockey Gives Blood’ player ambassador. He spoke with Superior Media’s Jacob Moore about the #BeAHero campaign. Mackay is nineteen years, and was born right here in Sault Ste Marie. Mackay is a Right Winger (RW) and does community work including donating blood in support of Childhood Cancer Awareness. He works with multiple non-profits to provide valuable services to those in need and displays his concern for social issues on social media.

The Hockey Gives Blood Player Ambassador programme is comprised of young developing hockey players from across Canada who have been recognized by their peers as influential champions. These ambassadors diligently promote the ongoing need for blood, stem cells, organ and tissue donations to help save lives.

Many of them are dedicated donors themselves with personal stories of what motivated them to make a meaningful difference for patients in their communities. The shared goal of each of these ambassadors is to help inspire the next generation of donors to join Canada’s Lifeline.

Each year, hundreds of patients in Canada need a stem cell transplant to save their lives. 75% of patients in Canada rely on a match from an unrelated donor to save their life, and as a result of COVID-19, recruitment of stem cell donors has dropped by 70%. In addition, there’s a need for donors from diverse backgrounds, as patients are more likely to find a match with a donor who shares their ethnic background.

When you are ready to #BeAHero and support the Canadian Blood Services Stem Cell Registry, you are already on the road to becoming a lifesaving match for one of hundreds of patients in need of a transplant. Throughout the month of March, Canada Life is encouraging Canadians to join the #BeAHero campaign before March 31st, 2021. The first step to supporting the campaign is to reach out to the Canadian Blood Services Stem Cell Registry.

Step 1 – Register online
If you’re healthy and aged between 17 and 35, answer some questions and register your interest to receive a kit.

Step 2 – Receive your kit
Your kit will be mailed out to you along with a postage paid return envelope.

Step 3 – Swab your cheek
Simply swab your cheek and send the sample back to Canadian Blood Services to be added to the registry.

Step 4 – Canada Life will donate $10 for every cheek swab kit that’s mailed back before March 31 (up to a maximum of $15,000).

Follow Canadian Blood Services on twitter and join in the social media campaign #BeAHero.