City spends $33,900 advertising with MacLean’s Magazine

The photo the city used in the MacLeans article.

The City of Sault Ste. Marie has taken out an advertorial with MacLean’s Magazine, pushing for people to move to our community.

A reader was concerned that the city isn’t paying attention to the fact that local individuals are being priced out of the housing market, when an influx of outside dollars in the form of real estate purchasers come into the city.

A local market study conducted monthly by the Sault Ste. Marie Real-Estate board shows our home prices are significantly higher and more transactions are occurring.

“On a year-to-date basis, home sales totaled a record 769 units over the first four months of the year. This was more than double the levels from a year earlier, increasing 106.2% from the same period in 2020,” said the report. “The average price of homes sold in April 2021 was a record $268,626, a substantial increase of 39.9% from April 2020. The more comprehensive year-to-date average price was $246,996, a sizable gain of 28.5% from the first four months of 2020.”

SaultOnline reached out to the City for the cost of the article and Director of Tourism and Community Development Travis Anderson responded and explained why the article was taken out.

“Across the globe, there is increased competition for skilled labour. Locally, we are beginning to see this manifest in our historically low unemployment rates (SSM’s  unemployment rate in April 2021 was 6.7% (Canada 8.1%, Ontario 9.0%) per AWIC employment Report) and the challenges employers are facing in finding employees capable of filling their current job demands,” said Anderson.

Anderson stated with outmigration leading to a 2.1 percent decrease in population between 2011 and 2016 and the median age of citizens at 46.7 actions like this are needed to bring people here.

“Provincial net migration has been negative for Sault Ste. Marie since 2001, and it is those aged 20-29 who are leaving,” said Anderson. “With over a quarter of Sault Ste. Marie’s workforce older than 55, local employers will be looking to replace almost 9000 workers in the coming years.”

Just in our healthcare sector.

  • 63% of health care facilities are having a hard time filling positions.
  • 40% of the facilities have overtime rates as high as 30% due to inadequate resources
  • 21% of the healthcare workforces is over 55 years old and 46% are over 45 years old.

“For those reasons we are seeking  to attract new residents and have initiative a marketing to campaign that promotes the quality of life advantages and job opportunities available in SSM. Our campaign, is consistent with what other communities and regions are doing (e.g. Thunder Bay, North Bay, Nova Scotia, just to name a few),” said Anderson.

The article cost the city $33,900 including tax and the city strongly believes the article helped “elevate the profile of Sault Ste. Marie and reinforced our message that Sault Ste. Marie is a community with outstanding quality of life attributes and great opportunities for meaningful employment.”

Stay with SaultOnline as we bring you more information in regards to city spending.


  1. Welcome to the Zoo..

    Come see the junkies on parade, patronize a homeless person, watch our Police Chief blame every-one in a fifty foot radius while our down-town core burns to the ground around us & our pumpkin-headed council members put yet another 8 million dollars on ice.

    It’s fun for the whole family..

    More violent crimes per capita then any other city in Ontario. Only we can boast a 60% higher cancer rate then any other place in Canada & shhh.. don’t tell the constituents but, we’ll soon have a warm slimy beach of ferrichrome sludge, for the kids to slide around on during those nasty fentanyl induced seizures.. sponsored by the good folks at Safe Space.

    Yet another ‘City-Sanctioned’ secret you’ll never hear our media mumble about.. just sayin’.

    Come one.. come all, to the greatest ‘pump & dump’ fiasco in Canadian History, located right between the Bearded-lady & the Organ-grinding Chimp.. [email protected]!!

    Strange daze indeed..

  2. The growth is happening without the advertising. The campaign to sustain our population has been going on 15-20 years now.

  3. They’ve made it so many locals can longer afford to buy a home in Sault Ste. Marie or even within a 45 minute drive. This crazy real estate bubble WILL break eventually, and when it does there will be many holding mortgages for double the value of their newly acquired pricey homes.

  4. I’ve seen those ads and based on my experience living here for 20 years they sure over promise life here. Even a lot of the images in the ad are from outside of the city but make it sound like it’s right in our backyard.
    From the ad:
    “Low unemployment rates—and high demand in fields such as health care, information technology (IT), finance, engineering and the skilled trades—mean career opportunities in the Soo abound.” Riiiiight….
    “the internet speeds are best-in-class” – How many articles about broadband problems in the north?
    “head out on one of countless hiking and biking trails through lush forests” – Yes we have a few. Pretty common in Ontario so not unique to SSM.
    “The Soo’s vibrant arts-and-culture scene” Can someone provide me with more examples than the one small art gallery?
    “Sault Ste. Marie is a transportation hub for travel by land, sea or sky” A tiny airport, no passenger rail, no passenger water transportation to my knowledge.

    • I shouldn’t say anything against our city… We invested some savings in this city 15 years ago.
      You’re not alone.

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