The City of Sault Ste. Marie has taken out an advertorial with MacLean’s Magazine, pushing for people to move to our community.
A reader was concerned that the city isn’t paying attention to the fact that local individuals are being priced out of the housing market, when an influx of outside dollars in the form of real estate purchasers come into the city.
A local market study conducted monthly by the Sault Ste. Marie Real-Estate board shows our home prices are significantly higher and more transactions are occurring.
“On a year-to-date basis, home sales totaled a record 769 units over the first four months of the year. This was more than double the levels from a year earlier, increasing 106.2% from the same period in 2020,” said the report. “The average price of homes sold in April 2021 was a record $268,626, a substantial increase of 39.9% from April 2020. The more comprehensive year-to-date average price was $246,996, a sizable gain of 28.5% from the first four months of 2020.”
SaultOnline reached out to the City for the cost of the article and Director of Tourism and Community Development Travis Anderson responded and explained why the article was taken out.
“Across the globe, there is increased competition for skilled labour. Locally, we are beginning to see this manifest in our historically low unemployment rates (SSM’s unemployment rate in April 2021 was 6.7% (Canada 8.1%, Ontario 9.0%) per AWIC employment Report) and the challenges employers are facing in finding employees capable of filling their current job demands,” said Anderson.
Anderson stated with outmigration leading to a 2.1 percent decrease in population between 2011 and 2016 and the median age of citizens at 46.7 actions like this are needed to bring people here.
“Provincial net migration has been negative for Sault Ste. Marie since 2001, and it is those aged 20-29 who are leaving,” said Anderson. “With over a quarter of Sault Ste. Marie’s workforce older than 55, local employers will be looking to replace almost 9000 workers in the coming years.”
Just in our healthcare sector.
- 63% of health care facilities are having a hard time filling positions.
- 40% of the facilities have overtime rates as high as 30% due to inadequate resources
- 21% of the healthcare workforces is over 55 years old and 46% are over 45 years old.
“For those reasons we are seeking to attract new residents and have initiative a marketing to campaign that promotes the quality of life advantages and job opportunities available in SSM. Our campaign, is consistent with what other communities and regions are doing (e.g. Thunder Bay, North Bay, Nova Scotia, just to name a few),” said Anderson.
The article cost the city $33,900 including tax and the city strongly believes the article helped “elevate the profile of Sault Ste. Marie and reinforced our message that Sault Ste. Marie is a community with outstanding quality of life attributes and great opportunities for meaningful employment.”
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