Introduction to Advertising Retargeting Campaigns
Running traffic is exciting. When you do it right — you acquire customers at breakeven or better…the most important function of your business. Let us introduce you to the world of remarketing and sales funnels for local businesses. The real power in digital advertising is in retargeting customers and prospect based on their past behaviour.
You will learn to set up a full-funnel retargeting system that brings people back to content and offers again and again. Although the concepts learned will carry across all marketing platforms, we will be using Facebook and the Facebook Ads Manager to set up the website custom audiences and remarketing campaigns.
Our expert will conduct this workshop in an online webinar format (you will be contacted with registration details beforehand).
Beginners are welcome to follow along, but this workshop is best suited for those that have ran ads before or are familiar with setting up basic ad campaigns.
A computer or device with internet access is necessary to follow along online. Some preparation may be required. Access to a Facebook account with Facebook Ads Manager and also to a live website with a Facebook Pixel installed is strongly recommended.
Please read on for more details.
“Introduction to Advertising Retargeting Campaigns” – presented by Success with Digital
In this workshop you will learn:
- What is retargeting and why it works
- Using retargeting to maximize results
- Segmentation by visitor activity
- Full Funnel Retargeting
- Video Retargeting and how to use it to your advantage
Things you will need:
Required: A computer or device with internet access. You will be contacted with webinar registration details before the event. No software installation will be required to watch the webinar.
Required: A modern web browser installed (Google Chrome strongly suggested).
Strongly Recommended but not required: A Facebook account with access to the Facebook Ads Manager.
Strongly Recommended but not required (Please contact us if you have questions on this): A live website with a Facebook Pixel installed. Look here for steps to do this: https://www.facebook.com/business/help/952192354843755.
You can still learn the concepts without this setup. Having a live website that you have access to edit or already have a Facebook Pixel (link here) https://www.facebook.com/business/help/952192354843755 installed will allow you to implement during the training.
About the instructor: Monique Morrison is the founder of Jeronamo Solutions and Success with Digital and is a Certified Digital Marketer. Prior to launching Jeronamo, Monique was a Digital Media Specialist for Rogers Media as well as a Brand Manager for Starwood Hotels.
She’s been helping businesses launch both digitally and on location since 2006. When she’s not brainstorming with clients she’s blogging, reading into upcoming digital marketing trends, hiking or hanging outdoors with her family.
For more information contact Angelo Pacione, ICT Sector Lead at 705-942-7927 ext. 3148 or email@example.com.
This is an Online Webinar format. Go here for more information: https://www.eventbrite.ca/o/sault-ste-marie-innovation-centre-ssmic-1383194053