Consumers spend nearly four hours online daily according to a report from “The Media Audit” – that’s 32.5 percent of their media time compared to daily exposure to newspapers, radio, TV and outdoor advertising.
The online advertising world isn’t all that different from the traditional media you’re used to. Banner ads positioned on SaultOnline.com and myAlgoma.ca are similar to print and serve the same purpose. But if you’re like many business owners, the newest piece of the puzzle is determining where to display advertising on third-party websites. It’s not as complicated as you may think.
Relevence is King: An advertising campaign on well-targeted website such as SaultOnline.com and myAlgoma.ca can help you reach more customers. The key is to buy space on pages that will put your advertising in the appropriate context. Viewers who are in engaged in relevant content are more likely to remember your branding or message, which leads to conversions.
Maximize Local Sales: Sometimes the highest exposure may not be the most effective exposure or spend. It may be more effective to pass over main pages and place your ads on more internal, content related pages. These pages will have fewer readers overall, but those readers will be highly engaged with the content. A great example would be to place an advertisement banner for your event or venue on SaultOnline.com and myAlgoma.ca Community Events Calendar pages, or your flower shop in our obituary pages. In addition, internal content pages are often available at lower rates allowing you to maximize the quantity or duration of an advertising campaign for a similar spend on main pages.
Follow these important tips for an effective campaign:
- Buy ad space surrounded by content which is relevant to your target market. Research by “Dynamic Logic” indicates that ads integrated into the content of the website are the most effective at increasing awareness and purchase intent. Half banners and rectangles are often a better choice than ads that frame the page, such as leaderboards and skyscrapers.
- Don’t fixate on the number of clicks! The vast majority of internet users don’t click through on display advertising. Just 8 percent of internet users account for about 84 percent of click-throughs, according to “comScore”. What matters most is page-views, which accounts for ad effectiveness over time, including visits to a website, seeking more information, product purchases, becoming a lead or keeping a brand top of mind. This is regardless of whether a prospect clicks through on the initial ad or not.
- Invest in great creatives. A terrific ad in the right place will produce superior results at any time of the year. So go beyond the ordinary and create special ads that intrigue, inform and motivate.
Our goal here at Superior Media is to keep online advertising simple. Our rates are based on either a daily (minimum 7 day commitment) or monthly duration with no minimum commitments. Best part… there are no confusing impression or click rates!
There are a variety of sizes and positions to choose from, both static or in rotation. Unlike most other websites, if you choose a rotational position, there is no need for our pages to be refreshed to see all advertisements in rotation. Banners are automatically rotated at a 6 second interval with a smooth eye catching fade transition having no more than 5 banners in a group. That means your advertisement is guaranteed to be seen every 30 seconds, far less time than is required for a viewer to read most content.
There is an average of 25,000+ visitors who visit SaultOnline.com and another 7,500+ who visit myAlgoma.ca each an every day! (as of April 2017) These viewers spend an average of 8.18 minutes viewing various content from local and national news, feel good stories, community events, and more. Don’t overlook this affordable and highly effective marketing tool when planning your next advertising or promotional campaign.
Education is Key – Avoid ‘Smoke & Mirrors”
The following are a few articles we’ve sourced to help eliminate the confusion most of us have when it comes to marketing on the internet.
To explore how a partnership with Superior Media can benefit you, simply send us an email to [email protected] or call 705-942-4444.